For cafes, restaurants, and coffee shops, coffee is more than just a drink. It's a daily touchpoint with customers. Printing cardboard coffee cups has therefore become an important part of branding in the hospitality industry. In this guide, we explain what to look for, the available options, and why printed coffee cups are such a powerful marketing tool.

What are cardboard coffee cups?

Cardboard coffee cups are disposable cups made of sturdy cardboard with a protective coating on the inside. They are specially designed for hot drinks such as coffee, cappuccino, and tea. Printed double-walled coffee cups are primarily used in the hospitality industry. used because of their insulation and comfort.

There are several variants:

• single-wall coffee cups

• double wall coffee cups

• Ripple Wall coffee cups

The choice depends on the type of drink and the experience you want to offer your customers.

Why print cardboard coffee cups?

For hospitality businesses, visibility is essential. Printed coffee cups ensure your brand is visible on the street and recognized by customers. For restaurants and bars that want extra comfort and a premium look, ripple-wall coffee cups are a popular choice.

Each logo-printed coffee cup is essentially a mobile advertisement seen by dozens of people every day.

How does printing on coffee cups work?

Cardboard coffee cups are printed using special printing techniques suitable for food packaging. Food safety, color fastness, and sustainability are taken into account. Logos and designs remain clearly visible even when hot drinks are being processed.

What should the catering industry in the Netherlands pay attention to?

In the Netherlands, clear regulations apply to packaging in the hospitality industry. These include food-safe materials, appropriate coatings, and a growing focus on sustainability. Cardboard coffee cups are therefore a popular choice for takeaway and to-go concepts.

Small print runs: possible or not?

For start-up cafes and smaller hospitality businesses, flexibility is key. Single-wall coffee cups are also suitable for smaller runs and simple applications, without immediately building up large inventories.

Printed coffee cups as part of your brand

A coffee cup is often the first physical contact between your brand and the customer. By choosing printed cardboard coffee cups, you strengthen your brand identity and demonstrate professionalism.

Printing cardboard coffee cups is no longer a luxury for the hospitality industry in the Netherlands, but a smart investment in visibility and brand experience.

This article was written by Cuppix, a specialist in printing cardboard coffee cups for the catering industry in the Netherlands.

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